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London Field Farmers Market organizers are telling people ‘use it or lose it.’ The market that launched in May of 2010, appears to have hit a stumbling block and may have to close if more people don’t shop.
Cheryl Cohen from London Farmers’ Market explained; “We don’t want to close the market but footfall is very slow. The market really needs more customers to survive.
“It’s a vicious circle. We started out with about 25 stalls and now we’re down to a hardcore of about 10. They’ve weathered the storm and really want to stay so we’re saying ‘Use it or lose it’ and we have a month to decide.”
The market is held every Sunday in the grounds of London Fields Primary School on Westgate Street.
Asked if the very established and successful nearby Broadway Market may have had an effect, Ms Cohen responded; “Broadway market throws a long shadow, but we were persuaded that local people wanted to shop at a real farmers’ market.
“What we’re finding is that whilst some people are doing a full shop, many people are topping up their Saturday purchases”
New incentives are already in place, such as Perry Court Farm’s “bring a friend discount” offer to anyone who brings a new shopper to the market.
Animal Farm are back on Sunday with wild boar, goat, lamb, bacon, sausages and cooked food and the market is teaming up with the Hackney Empire, to offer market customers competitions to win free tickets to shows.
The organizers have also invited local bloggers, local businesses, and community associations to have a presence and would love to have some buskers to liven the market up.
The Farmers’ Market takes place every Sunday, 10am-2pm at London Fields Junior School, Westgate Street E8 3RL
For more information see London Farmers Market