Comments on: One to Watch: Martin Lau (photographer)

By: Linus Rees

Linus Rees — Sat, 15 May 2010 10:22:39 +0000

We’re easy ) It wasn’t a criticism of Pete Makinde (or Hackney Hive), but of Martin Lau stating “The district is undergoing a rebranding” as a fact, which it is not. Fitzrovia is at ease with itself. There is no mutual consent for any re-branding because it is not needed nor wanted.

But there is a threat of re-branding from developers and from Business Improvement Districts (BIDs) like InHolborn (who unsuccessfully tried to re-brand Holborn, St Giles and Bloomsbury as Midtown).

In Fitzrovia we are threatened by Derwent London’s current unpopular scheme to call the southern part of Fitzrovia by another name, while at the same time promoting Fitzrovia (through the Fitzrovia Partnership) as an eating destination, when the area has a lively mix of different uses and a large residential population. People like Fitzrovia, we don’t want it spoilt.

Like Hackney Hive, Fitzrovia News is written by residents. You, like us, know the place.

By: Jenn

Jenn — Fri, 14 May 2010 22:40:40 +0000

Now now ease up some. You will notice that Pete stated:

“which has been met with much consternation by some residents”.

By: Linus Rees, assistant editor Fitzrovia News

Linus Rees, assistant editor Fitzrovia News — Fri, 14 May 2010 19:34:26 +0000

Fitzrovia is not undergoing re-branding as N***, despite what the Candy brothers or other carpet baggers had, or indeed still have, in mind. The name of the place is Fitzrovia. The people who live and work here have no intention of calling it anything different.